MARBLUE MAP POLICY
Dear Valued MarBlue Customer,
Thank you for your continued business and support. In order to maintain a high-quality brand and protect all of our business partners, please be advised of the Minimum Advertising Pricing (MAP) Policy that MarBlue (formerly known as Marware) will be enforcing effective immediately. MarBlue requires all authorized resellers, distributors and retailers to adhere to the MAP Policy outlined below (and modified by MarBlue from time to time at its sole discretion) for products sold individually or bundled with other third-party products or services.
All Products listed will have a MAP retail price. Listing a price lower than the MAP retail price next to the featured MAP Product in any advertising will be viewed as a violation of this MAP Policy.
This MAP Policy applies to all advertisement of MAP Products in any and all media, including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, the Internet or similar electronic media including websites, forums, email newsletters, email solicitations, television, radio, and public signage.
Such website features as "Click for price," automated "bounce – back" pricing emails, pre-formatted email responses, forms, automatic price display for any items prior to being placed in a customer's shopping cart, and other similar features are considered to be communications initiated by the reseller (rather than by the customer) and this constitutes "advertising" under this MAP Policy.
This MAP Policy also applies to any activity which MarBlue determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for "group purchases" and the like.
Advertising two or more Covered Products (i.e. two MarBlue products that are covered by this MAP Policy) for sale together ("MarBlue Product Bundle") at a price less than the combined MAPs for each Covered Product is a violation of this MAP Policy. MarBlue reserves the right to issue MAP Policy modifications that apply specifically to MarBlue Product Bundles.
MarBlue reserves the right to use promotional prices from time to time that may or may not include the use of instant, mail-in, or online rebates. Upon MarBlue's written consent, these promotional prices may be marketed by authorized resellers with strict adherence to guidance provided by MarBlue. This includes site-wide promotions such as "10% off on all items at checkout for a limited time," if approved by MarBlue.
MarBlue reserves the right, in its unilateral discretion, to take other action with respect to any reseller that violates this MAP Policy, including not selling to or stopping distribution of MarBlue products to said party. The MAP Policy will be enforced by MarBlue at its sole discretion. Please contact your MarBlue sales rep to obtain the most updated list of products included in our MAP Policy. If a product is not listed on the MAP Policy list, then there are no pricing restrictions on it.
For an updated list of which MarBlue products fall under this MAP Policy, to report a MAP violation, or if you have any questions, please email:Sales@gomarblue.com Thank you for your understanding and cooperation. We look forward to continuing our success together.
MarBlue Sales Management Team